Why world class?

You might have noticed, if you’ve read anything recently about plans for Auckland’s future, that our leaders yearn for us to be a world-class city. Over and over we hear about our world-class art gallery, world-class food, world-class coffee, world-class design, world-class just about anything you can think of. It’s the highest accolade we have. Who started this world-class talk? They need a good smack. World class sounds like a category of aircraft seating. It also makes us sound like a bunch of wanna-be’s. No-one in a major city like Hong Kong, Paris, Berlin or San Francisco, would ever use a tag like that because they already know who they are. They know they are indeed somewhere in the world. Do we think we are somehow not of the world? It reveals in us such a lack of self confidence. It’s like the old bragging we used to hear in New Zealand about things here being the biggest in the Southern Hemisphere. It smacks of small-country cringe. Enough already! Time to stop being so try-hard. “World-class” needs to be banned.