Rain of terror

Oh, such care people are taking not to offend. So fragile have we become. How thin our skins are. How easy it is to wound with a careless word or two. It must be so, or we wouldn’t be scolded for using what seem to be essentially harmless terms. A friend who runs seminars for a living tells me she was berated recently for asking the attendees to do some brain-storming. A fine phrase, I’d have thought, full of the electricity and imagery that suggests the zipping and zapping of lively debate. But... no.
Brainstorming is no longer allowed less it be deemed to refer to the electrical disturbances that are a part of epilepsy. The approved phrase to use now to describe a hectic exchange of ideas is ‘thought shower’. How pallid. How wet that sounds. Let’s not get excited, folks. Let’s just sit and hear the drip, drip, drip of opinions wafting down from above.
Not long after hearing that, I noticed a couple of terms that are supposed to be now out of bounds in business circles, lest women be outraged. Surely, I thought, surely, after something like 40 years of feminism, there can’t be any ways left to get it wrong? But yes.
Be advised that it’s possibly offensive today refer to anyone as your ‘right-hand man’ (even, or maybe especially, if she’s a girl). And that something personally affirmed by two parties should not now be called a ‘gentleman’s agreement’.
Of course, because we get so much news in mere sound bites and headlines, clever manipulation of words is now mandatory in politics and business. Some people make a good living out of telling people how to do it. Thus we hear about oil companies benignly ‘exploring for energy’, not wantonly ‘drilling for oil’. Some expressions have become famous in themselves – and not in a good way. When we hear, for instance, of ‘enhanced interrogation techniques’ the phrase is no more appealing than ‘torture’ ever was.
I just read an article by one of America’s most influential word wranglers, Frank Luntz, author of a book called Words that Work: It’s Not What You Say, it’s What People Hear.
Frank says that if you’re a leader of a country or a business, there are five words you should be using. They are: consequences (because people think there should be consequences); impact (because we want to know what’s really happening); reliability (because we’re sick of things not working); mission (because we want to know our leaders care); and commitment (because we care that leaders are personally committed to things, and are not just making empty promises).
Being on a mission, says Frank, is different from dreaming up some cold corporate mission statement. I remember those from my corporate years. What a crock they all were.
There are a few more words I’d add to the good-words-for-leaders list that. Like truth, authenticity, and honesty. Though if someone in charge says they’re giving us the ‘honest truth’ it’s just the sort of statement to make me imagine every shade of dishonesty possible. It’s got to the point where I hardly believe anything I hear on the news.
These days, I’m more interested in real, everyday people and their rich, juicy, tender, amazing stories of real life.
• Give yourself time out to write about your life. Do it for you and your family – for memories not kept are memories forgotten. I'm running workshops in Orewa and Auckland in October and November. All you need for an intriguing and uplifting day is a pen and your personal storehouse of experience. For info go to www.storyofmylife.co.nz

All shopped out

I think that in future we’ll look back at the designer carrier bag as a symbol of the era just past. Think of every TV ad you ever see that reflects city lifestyle or tries to promote the joys of destination shopping. Every one features at least a few seconds of some babe sashaying along with bags swinging from each hand.
There’s an ad on New Zealand TV right now (for Tower Insurance) where two guys are standing talking outside a house while, in the background, a woman is unpacking a shiny SUV. She lifts up the rear door to reveal a sea of bags like the one I’ve drawn here.
Her man looks on glumly as she carries them into the house. They are rectangular, sharp edged and prettified with logos – because, of course, that’s the whole point of these bags. They’re not just for putting stuff in. As you carry them along, they also turn you into a walking, free advertisement for the store or designer to whom you’ve just handed cash or card.
Thus encumbered, you are proclaiming, ‘I shop. I consume with a capital C. I am playing my part by buying stuff that others make, therefore ensuring enduring employment for everyone involved in the manufacture, packaging and transport of these consumables. Not only that, but I’m smart and I’m loaded and can afford the latest gear and am therefore to be admired.’ There’s a whole lotta snobby yada-yada embodied in every paper carry bag.
There’s been a feeling abroad for a long time that not only must you tote shopping bags to keep the economy spinning, you should also see shopping as leisure because everyone knows (don’t they?) that shopping is fun, fun, fun. Tell that to someone who’d love to buy lovely things that nestle in bags like that, but can’t afford them. For them it’s yearn, yearn, yearn.
We forget about the newness of shopping culture for the masses. Time was when those with the money to enjoy top-ending shopping would never have consented to carrying their own purchases. Things were delivered. At the tradesmen’s entrance – if you had such a thing.
More recently, stores would let trusted customers take things home ‘on appro’ so you could try on clothes in the privacy of your own home, or check if those cushions really did match the drapes. There was no deposit, no taking of credit card details. The merchant would know the customer would return them in good order if they were not wanted. The customer would know that if they failed to do that, or failed to pay on time, their name would be mud. The system worked on trust.
But now we have little trust. Now it’s, ‘Show me the money’. Or at least, ‘Show me your gold card’. Only then can you walk out with that thousand-dollar suit wrapped in tissue in a loopy-handled, ego-booster bag. Which you’ll chuck away as soon as you get home.
As the world struggles to climb out of recession, economists everywhere are desperate for us to go back to the mall with the same old devil-may-care ease. But I think the mindless-shopping era is over. We may not be going back to brown paper parcels, wrapped up in string. But all of that just-put-it-on-the-card, got-to-have-it attitude? It’s feeling very 20th century.

THE CHARMED OR UNCHARMED LIFE

I’m having trouble thinking about blogging and all things digital right now because my head is back in the 19th century. I’m writing a new novel set around 1880 and the more I read letters from that era that end in flourishing signatures, preceded by phrases like “I am, your affectionate brother" or "yours very truly”, the harder it is to wrench myself back into today.
Look at this signature by my great-grandfather, Joe Buddle, laid down by him in Tauranga in 1879. It’s so elegant and practised that it would seem it was obligatory then to develop a ‘hand’ that said something about you - assuming you could actually read and write.
We don’t care now. Who’s writing letters with a pen? People aren’t even bothering to say “Hi Joe” at the start of emails, let alone “Dear Joe”. We just launch right into the message. Our sign-offs are just “cheers”, or “regards” if we’re being extra polite. Affection doesn't get a look in. And business emails don’t even carry a name as a sign-off because the automatic signature does it for you. Texting requires no goodbyes at all, except perhaps a CU.
Perhaps it’s all this impersonal communicating that is making big events seem much more profound now. Half the planet must have stopped to watch Michael Jackson’s memorial service, with all of its tributes. When Michael’s brother Germaine sang Smile, and his daughter Paris showed us her breaking heart, they revealed how important it is in this crazy world for us to stop, listen and feel.
We’ve come in 130 years from a world where it was important to write 'very truly’ to one where we care mostly about speed and instant fame.
Michael’s life may have been all too speedy and a bit manic, especially in his later years, but in his going he’s somehow touched a lot of lives.
His whole career was all about exposure and visibility (and the opposite as well - made up of secrecy and shadows). In a way, he was a human example of the power of advertising, that peculiarly 20th century art form.
The entire world knew his music and his moves and his face. Whether admired or despised, he was a massive global brand.
But I’ve found that advertising’s power began to get a hold on us much earlier than the 20th century. In reading old issues of the Bay of Plenty Times I’ve come across an 1880 ditty that was already shouting to the world that if you wanted to be KNOWN, if you wanted to SUCCEED, then you had to advertise, you had to be SEEN. Here’s how it goes – read and ponder:

THE CHARM OF LIFE
Tell me not that advertising
Is at best an empty dream,
For its charm is more surprising
That its base traducers deem.

And whichever way thou turnest
Thou wilt find upon the whole,
Those who advertise in earnest
Soonest reach the wished for goal.

Wouldst thou save regret and sorrow
For good prospects thrown away?
Never wait, then, till tomorrow;
Always advertise today.

Advertise then! Time is fleeting!
All the wealth this side the grave
That is ever worth the meeting
It will bring if thou be brave.

Try the charm of advertising,
And avert a meaner fate;
Be ye ever enterprising,
Learn to advertise and wait.
(Author unknown)

Feeling a touch of grumpy coming on

I guess the time may come for all of us to get to the grumpy old woman (or man) stage. Women have menopause to contend with, of course. And Dr Frances Pitsilis told Paul Henry on TV1’s Breakfast show that male menopause really can happen. It’s all because a bloke’s testosterone levels drop throughout life.
At 70, your average guy apparently has only half as much of the t-hormone as he had at 20. And as it wanes, from middle age onwards, men can lose their potency and enjoyment of life – not just in the sexual sense but also in terms of general perkiness, curiosity and liveliness of thought, possibly leading to glumness, depression and even a shorter life span.
Not to worry though, she said. Once your GP has ascertained your testosterone status through blood tests (and you might need more than one as the results aren’t always exact), he or she can prescribe hormone boosters. One such little helper comes in the form of a cream.
“Where do you apply it?” asked Henry innocently as he picked up a jar of the wonder ointment. ‘Behind your testicles,” said the good doctor, thus perhaps becoming the only person to ever utter the word on Breakfast. Henry dropped the jar so fast it was as if she’d told him he was holding a scorpion.
It was just about the best chuckly moment of the morning. But as a grumpy old woman in the making, I’d already had my share of droll moments. One was hearing a Newstalk ZB newsreader inform me that the recent loss of an Air France jet may have been partly caused by a “fierce equilateral storm”.
“Equatorial, you fool!” I said into the early morning darkness, feeling guilty that I could find any humour at all in anything to do with such a ghastly event. Perhaps it was that very earliness that addled the brain of the journalist who wrote the sentence for her to read.
And perhaps it was the same only-half-awake person who put a piece of paper in front of Kate Hawkesby recently, requiring her to read in another bulletin that the Pope had beatified someone (thus proclaiming that the person was blessed and worthy of veneration). Only the word that came out of Hawkesby’s mouth was “beautified”.
But even the grand and the famous can have foot-in-mouth moments. British PM Gordon Brown dropped a lovely clanger in a speech about D-Day when he referred not to Omaha Beach, but Obama Beach. Just one more reason for the beleaguered PM to feel like a total grumpy old man right now.

The instant book machine

I'm intrigued by this video, showing the workings of a newish gizmo called the Espresso Book Machine. It's not exactly mass production, but in book shops you can use it to order up out-of-print or hard-to-find books, if you can find what you want in the retailer's database. I am not sure how this will work in terms of author's copyright. This is becoming a very complicated world.
However, self-publishers are intrigued by this idea (print your family history,with pictures, for instance), though if you want a thousand copies of something, getting it bulk-printed is still far cheaper. It is of course a great way to make instant books look good, no matter how tedious or unreadable the content may be.(Yay! The world still needs editors, designers and proof readers.)
This video shows the machine in action with book retailer Blackwell's UK, and Angus & Robertson are also doing it in Australia, with eventual plans to put 50 of these machines in shops across Oz and New Zealand.
It's funny, though, that while it's undoubtedly clever, there's something about this machine's whirring noises and moving parts that make it seem kind of steam age - a throw-back rather than a step forward, and more akin to Gutenberg than Digital Age. It takes 15 minutes to print an average book, and costs the same as buying one ready-made.

Check it out

http://www.youtube.com/watch?v=OIq0VqF0MnA

The clack of the keys

The newspaper paragraph that slayed me lately was the one in which writer and satirist P J O’Rourke admitted to not being able to “work a computer”.
Best-selling author (14 books), top-rated speaker, mocker of presidents and governments, and former foreign desk chief at Rolling Stone , the guy’s been an ace communicator for 30-something years. Now 61, he comes to New Zealand for a full-on round of speechmaking and interviews and tells the Herald’s Karyn Scherer that he’s computer-illiterate.
I am astonished.
He told her, “I can't imagine how I would manage with email. It's just such a massive distraction with email, and BlackBerries, and Twitter, and so on. I have somebody input the stuff and off it goes.”
He excuses himself by saying that if he had a computer he would play with it. He might find himself looking up “exactly what was Rwanda's GDP in 1954, and other such distractions”. He does enough of that already, he says, “just with the books that are sitting around”. And he is nervous that that sort of activity would “soon devolve into playing Battleships with someone, or whatever”.
He has a cell phone but declares that its number is known only to his family, so he and his wife can co-ordinate childminding schedules. Scherer wasn’t brazen enough to ask him if he knows how to text.
He has no interest in blogging. “The only thing that makes writing worth anything is that people put some time and thought into it, and you just can't do that on a blog,” says O’Rourke. (Tell that to some of the best bloggers around.)
He sees the computer not as a useful tool but a distraction, and prefers his outmoded typewriter because all he wants to do is have time to think about something, and not be “constantly distracted and interrupted”. He seems not to consider that cell phones can be switched off, doors can be closed, and email can be checked as often or as rarely as you like.
He sounds like a man who is very easily distracted.
Typewriters. Ye gods. The miles my fingers must have done. I once prized my turquoise Olivetti Lettera portable like I now treasure my laptop. I’ve battered keys on Imperials, Royals, Underwoods and Smith Coronas. I’ve clacked away for hours, furiously typing xxxxx over errors when I couldn’t be bothered using that special eraser (a round, hard, thin rubber disc) or wielding a Wite-Out brush. I’ve faffed around with sheets of carbon paper and once possessed a now long-lost office vocab. Hands up who can remember what a platen is.
O’Rourke apparently uses an IBM Selectric, invented in 1961 and gradually improved over the years until IBM ditched the whole idea when everyone shifted to computers around 1990. Everyone, that is, but O’Rourke. Amazingly, for all his wit and intelligence, he has become an old fogey. Still, whoever it is who “inputs the stuff” must be pleased. At least the job will be there for as long as PJ keeps writing.

Stress in the kitchen

Everyone wants to cook well, but we forget how CRUCIAL a good home-baked cake was in great-grandma's times for women's self esteem. At least, that's what advertisers tried to tell them.
This word-packed ad, from 1922, tells a tale headed "From Failure to Success: The Story of a Young Wife Who Thought She Couldn't Cook."
Its chapters describe the terrible food served up by a new bride to her long-suffering husband. How shocking this was then. Working women were expected to leave their jobs when they wed. Housewifery was far more important.
The story coyly begins, "When the friends of Miss Office heard that she was to become Mrs Cook, they began to crack the age-old jokes about newly-wed wives. 'Jack will have indigestion for the first month,' they said."
And so it goes. Her first cake is "very heavy", followed by a doughy Madeira, leaden scones and pastry that is "simply waste of good butter".
Then, oh joy, she discovers "sure to rise" Edmonds Baking Powder. "Oh!" she exclaims. "I've not been using Edmonds! No wonder my cooking was a failure!"
Brimming with exclamation marks and proud smiles, she is shown in her pinny at the ad's end as simpering Jack assures her that her cooking is "just as good as Mother's - and better."
Tradition like this is what makes for enduring brands. This is how old slogans make for mindsets that do not change for years and years and years. This is why, when Edmonds was attacked this month by professional cooks for the inadequacy of its Hot Cross Bun recipe, the brand's owners would not admit to any problems at all.
Just like Jack's wife, they had a "sure to rise" reputation to uphold, even when the buns weren't rising.
But they should beware of wives in pinnies. Put-upon women have a habit of flinging aprons off, going back to work and buying store-bought cakes instead. Or not eating cake at all for health reasons. Or coaxing Jack to do some baking instead.